When I first started working in SEO, I worked for then-unknown start-ups (including this one), and brand searches seemed like the most boring part of SEO and PPC. Those searches Image Manipulation are already there (they're created by other channels), you're definitely going to rank them in organic search, and you'll probably need Image Manipulation to “defend” them in PPC.
So who really cares about brand searches? But as I worked more in SEO and PPC with businesses of various shapes and sizes, I quickly learned that for many sites, branded Image Manipulation searches accounted for the majority of their organic and paid traffic. . Beyond that, for really big brands, that traffic can be worth millions and millions Image Manipulation of dollars.
I also learned that there are different variations of "brand searches" (eg, "{brand name} reviews", "{brand name} coupons", etc.) that are valuable Image Manipulation and can be trickier than you would expect for a brand itself. classify and defend. The one thing that particularly jumped out at me recently is how branded searches are an incredible growth opportunity for Google as a business. big brands Image Manipulation using google adwords.